Marketing 2.7 & 2.8
Need to Know
1.What is marketing?
2.In your opinion, is it an extensive area?
3.Name four different types of markets.
4.What is market research?
5.Why is market research important?
6.When should market research be undertaken?
7.Explain four different types of market research.
8.Distinguish between field and desk research.
9.Draft a sample questionnaire for a product of your choice.
10.What is the marketing mix? Explain each element.
11.What is the producer hoping to achieve when they are deciding on the marketing mix.
12.What is the difference between sales promotions and public relations? Why are both important?
13.Give examples of sales promotion techniques used? Select an appropriate technique for a product of your choice?
14.Give examples of public relations techniques used. Select an appropriate technique for a product or service of your choice?
15.What is meant by the term target market?
16.Identify the target market for three products of your choice.
17.What is advertising? Why is it so important? What must a producer keep in mind when designing a marketing campaign?
18.Distinguish between competitive advertising, persuasive advertising, informative advertising, reminder advertising and generic advertising.
19.What is a brand name?
20.What are the benefits of branding?
21.Calculate profit mark-up and profit margin.
Central Statistics Office